Car Insurance is one of the most difficult consumer products to buy. The product is complex, the costs are variable from insurer to insurer, and there are few resources available to help purchasers understand auto insurance. Most shoppers don’t bother reading the terms in their insurance policy – they simply call around for lowest insurance quotes and purchase the lowest bid. In the long run, this is not unvaryingly the best path, and will not always save the most money.
