There is a misconception that the process of taking your company public has to be costly and stressful. The truth is that it’s the ‘learning curve’ that makes it stressful. By learning curve, I mean dealing with industry sharks that will con your company and take every dime you have while simultaneously never having the ability to take you public in the first place.

Real estate investors are constantly on the lookout for innovative ways to raise the capital needed to get the job done. Lack of funds to the real estate investor or rehabber is like an asthmatic without an inhaler, it’s a near impossible existence.

Whether you are a small business or a large global corporation the need for strong publicity is a constant necessity for branding, direct marketing and lead generation. Publicists have been spoiled throughout the years by sending out pitch letters to radio shows, television news corporations and print media to put out a blurb about their client. These little blurbs usually give a minor jump in the pulse of an otherwise dead publicity campaign but the publicist feels that if they got you some coverage, they did their job, but now the game of publicity has changed.