Choosing An Effective Insurance Marketing Plan

Written By: John Gaddy on April 28, 2010 No Comment

Insurance marketing, no matter what kind of insurance you sell, is vital. Having an insurance marketing strategy is the crux of your entire existence. Without it, you will be working much harder and going nowhere. An effective plan nowadays involves the internet.

Too many people think that doing any type of advertising online will bring in global results. For many companies this is of course ideal. However, in the insurance industry, you can only do business where you are licensed, and this is usually the state you live in and perhaps those bordering it. No fear – you can still manage any online ads to be visible only in your desired locale.

Whatever type of insurance you provide will depend greatly on how and where to find and target your audience. For instance, if you sell insurance to protect mobile products you could do well by advertising on sites aimed at teens – downloadable music, video games, etc. On the other hand, if you sell long term nursing care, you need to focus on sites that attract a more mature crowd.

If you don’t have a website, get one. You can find super reliable deals online where you can build your own site in a few hours, and pay about $5.00 a month. You need a place to send contacts for more info – the people who are going to find you online. These sites allow you to upload photos, contact info, and anything else you think your future clients would be interested in.

Placing some ads on the major free bulletin boards is a great way to start. Even a small classified in the local paper is well worth the few bucks you’ll spend. Just remember to add the link to your website.

Let your website work for you. It will capture leads, notify you of new arrivals, and even answer emails while you sleep. A simple website can be your entire marketing plan!

For the top insurance agent marketing tools be sure to check out our website at insurancenewsletters.com. Foresight Publishing is the leader in the insurance marketing business.